Attention 4th Year!
Speech Project deadline is on Oct. 21, 2011 (Friday)
Please refer to the handouts I gave you for the complete details and rubric.
Below is the outline for the MEDIA PLAN that you will submit along with the output (either a print ad, radio ad, or tv ad).
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Media Plan outline
Mission Statement
List your mission statement.
What role does it play in this plan?
Goals
What do you want to get out of the media or communications plan?
What are your overall organizational goals?
How do these goals and this plan support those?
Some possible goals:
• Visibility & Name Recognition for the organization
• Engaging and empowering our audiences
Target Audiences
Who is your Primary Target Audience?
Who are some Secondary audiences?
Key Messages
When you are talking to the media what are the key points you always want to hit on?
The can change depending on the issue, but there should be a few bullet points that get
slipped into every conversation.
How do you want your organization to be described? Think of a 5-10 word description
that reporters can use that isn’t biased. You might be asked to describe your organization
and your mission statement is too long. This gives you the power to mold how your
group is presented in the news.
Communications Tools
What tools are you using to spread your messages? Website? Newsletters? E-mails?
Mailings. List every outlet for communicating with audiences that you have or want to
have.
Media list
Include any and all media contacts as an attachment to your document.
Evaluation
Make sure you have a way of evaluating your efforts. Will you count media clips? How
many people were reached? Come up with some ways to evaluate, and make sure some
of those evaluation indicators include numbers and stats.
Timeline
Other possible items to include:
• Calendar of events
• List of potential spokespeople and their expertise areas
• Possible feature stories to pitch to the media
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Good luck!
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