Attention 4th Year!

Speech Project deadline is on Oct. 21, 2011 (Friday)

Please refer to the handouts I gave you for the complete details and rubric.

Below is the outline for the MEDIA PLAN that you will submit along with the output (either a print ad, radio ad, or tv ad).

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Media Plan outline

 

Mission Statement

List your mission statement.

What role does it play in this plan?

 

Goals

What do you want to get out of the media or communications plan?

What are your overall organizational goals?

How do these goals and this plan support those?

Some possible goals:

• Visibility & Name Recognition for the organization

• Engaging and empowering our audiences

 

Target Audiences

Who is your Primary Target Audience?

Who are some Secondary audiences?

 

Key Messages

 

When you are talking to the media what are the key points you always want to hit on?

 

The can change depending on the issue, but there should be a few bullet points that get

slipped into every conversation.

 

How do you want your organization to be described? Think of a 5-10 word description

that reporters can use that isn’t biased. You might be asked to describe your organization

and your mission statement is too long. This gives you the power to mold how your

group is presented in the news.

 

Communications Tools

 

What tools are you using to spread your messages? Website? Newsletters? E-mails?

Mailings. List every outlet for communicating with audiences that you have or want to

have.

 

Media list

 

Include any and all media contacts as an attachment to your document.

 

Evaluation

 

Make sure you have a way of evaluating your efforts. Will you count media clips? How

many people were reached? Come up with some ways to evaluate, and make sure some

of those evaluation indicators include numbers and stats.

 

Timeline

 

Other possible items to include:

• Calendar of events

• List of potential spokespeople and their expertise areas

• Possible feature stories to pitch to the media

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Good luck!